Why investing in sustainability makes financial sense - London Business News | Londonlovesbusiness.com
Investing in sustainability benefits UK businesses financially through enhanced brand reputation, operational cost savings, and regulatory compliance. [ more ]
What the Apple, Bumble and Swehl ad controversies have in common - PR Daily
Brands faced backlash and pulled ads due to consumer outrage, showing the importance of aligning marketing strategies with consumer expectations. [ more ]
How to Evaluate Your PR Campaign's ROI | Entrepreneur
Investing in public relations is crucial for businesses to establish an online presence, craft messaging, and build a customer following for a successful brand reputation. [ more ]
Brand Reputation: How To Build a Good Brand Reputation (2024) - Shopify
Building a positive brand reputation is crucial for business success by increasing sales, fostering consumer loyalty, and improving employee retention. [ more ]